What are the reasons for choosing a brand for an ice cream cabinet?

In the modern business competition, well-known brands such as Cooluma and Nenwell have built a core advantage system covering multiple dimensions such as refrigeration performance, energy consumption control, and durability through decades of technological accumulation.

The following four dimensions are technical reliability, operating cost, brand premium, and after-sales services to analyze the core value of the brand ice cream cabinet for you.

First, the precision barriers of refrigeration technology

The high-quality brand ice cream cabinet adopts a fully enclosed refrigeration system. Its core components, compressors, are mostly selected from international brands such as Japan's Panasonic and American Copeland. With self-developed evaporators and condensers, accurate temperature control is achieved at ± 0.5 ° C. Such as "intelligent frost control" technology, which dynamically adjusts the defrosting cycle through humidity sensors, saving more than 30% of energy compared with traditional models. This precise temperature control capability ensures that the ice cream is always in the best storage state of -18 ° C to avoid ice crystals from forming and destroying the taste.

The double-layer insulating glass door of Cooluma brand adopts LOW-E low-emissivity coating, and the electric heating wire anti-condensation system around the door frame can still keep the glass surface frost-free in a high temperature environment of 38 ° C. The air duct design inside the cabinet has been simulated by CFD fluid mechanics to ensure that the temperature uniformity error of each layer of shelves is less than 1 ° C. This fine-grained control is a technical barrier that is difficult to replicate for miscellaneous equipment.

Second, the optimization of life cycle costs

Although the initial purchase cost of brand equipment is 30% -50% higher than that of non-brand products, the cost can be overtaken through long-term operation. Take Nenwell's EC series as an example, it uses inverter compressors and DC fans, and the average daily power consumption is only 1.2 kWh, which saves about 2,000 kWh of electricity per year compared with ordinary models. According to the commercial electricity price, the electricity bill can be saved by more than 30,000 yuan in 5 years. In terms of equipment life, brand products generally provide 5-year quality assurance of core components, and the actual service life can reach more than 10 years, while the failure rate of non-brand equipment usually rises sharply after 3 years.

In terms of maintenance costs, brand manufacturers have established a 4-hour response service network covering the whole country. When equipment malfunctions, professional technicians can remotely diagnose through the Internet of Things module to quickly locate the problem. This preventive maintenance system can reduce the loss of unplanned downtime by 70%. For a store with an average daily sales of 5,000 yuan, a 4-hour failure can lead to a loss of turnover of more than 2,000 yuan.

III. Transformation of commercial value of brand premiums

Brand ice cream cabinets have become an important marketing tool for end point scenarios. Nenwell brand customized curved glass cabinets, with color-changing LED light strips, can realize 256-color lighting scene switching through mobile APP, creating an average daily stop rate of 3,000 people in the Shanghai Global Port store. This immersive experience design has increased the unit price of customers by 28%, far exceeding the increase in equipment procurement costs.

Industrial design also has a premium effect. The retro series of ice cream cabinets use the American style of the 1950s as the design language, forming a spontaneous spread on social platforms such as Xiaohongshu, attracting a large number of young consumers to clock in. The output of this brand tone makes the device itself a carrier of brand culture and realizes the value transition from functional products to brand equity.

IV. Construction and extension of the service ecosystem

Leading brands are building a service ecosystem that covers the entire life cycle of the device. Through IoT sensors installed in the device, real-time monitoring of temperature, energy consumption and other data will automatically trigger an early warning when an abnormality is found. The platform also provides value-added services such as inventory management and sales data analytics to help customers optimize their operating strategies. This service extension upgrades the device from a simple hardware to a data end point, creating new business value growth points.

In terms of training system, the industry's first ice cream cabinet operation certification course has been established. Through theoretical teaching and practical training, store employees can master professional skills such as equipment maintenance and energy consumption optimization, and reduce equipment wear and tear caused by improper operation. This talent training mechanism has formed a deep binding between brands and customers, building a competitive barrier that is difficult to replicate.

The brand selection of ice cream cabinets is essentially an investment decision for business value. Well-known brands build core competitiveness through technological innovation, create sustainable value through service extension, and eventually form a complete value chain from equipment procurement to business operations. Brand equipment will further evolve towards intelligence and ecology, and continue to lead the trend of industry development.