Analysis of the Price Gap in Dessert Display Cabinets

The ex-factory price of dessert display cabinets is low, and there is a clear difference between the actual selling price. The ex-factory price mainly covers the raw material cost of the product, the production and processing cost, and a certain profit of the factory. In terms of raw materials, such as high-quality glass, strong and durable metal frames, good temperature control and moisturizing components, etc., will affect the cost. Production and processing costs include labor costs for workers, loss of production equipment, etc. When the factory calculates the ex-factory price, it will add a certain percentage of profits to these costs to maintain operations and development.

The actual selling price is on the basis of the ex-factory price, adding a lot of additional costs. In the transportation link, the logistics cost from the factory to the place of sale, the distance and mode of transportation will fluctuate the cost. Storage costs are also a part that cannot be ignored. Storage of display cases requires space, and may also involve expenses such as inventory management. Furthermore, dealers or retailers at all levels in the sales channel need to add their own profit margins on top of the purchase price (that is, the ex-factory price or the price from the upper-level dealer), which also leads to further price increases.

In addition, the brand's influence, marketing and promotion costs will also be allocated to the price of each display cabinet. For example, some well-known brands, due to their good reputation and extensive publicity, tend to sell at a higher actual price than ordinary brands of similar models. Combining these factors, the actual price of dessert display cabinets is usually much higher than the ex-factory price.

Dessert display cabinet, this seemingly ordinary but full of charm, lights up every corner of the dessert shop with its unique charm, bringing customers a double feast of vision and taste. It is the best stage for desserts, the loyal guardian of quality, and the soul of the store style.